About Us



Our Backstory

Start From what I seek for -  Work and Life Harmony

I’m a busy freelancer who loves creative design work. Moreover, I’m an advocate of Work–Life Harmony, who enjoys living a peaceful life and has a slightly lazy personality.

On a warm Sunday morning, I would usually sit at my computer desk and work at home. Because I had to meet the client’s working schedule, I always worked like I was pressed for time, and it was difficult to eat on time given the long hours of work that required high concentration and creativity.

Efficiency Is Intelligent Laziness- That’s our Motto!

One day, I read article of Bill Gates, one of the world’s most influential and successful entrepreneurs, said “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”

Inspired by this quote and fueled by my laziness in the kitchen, I started looking for everyday household items that could make my life easier, save my time, and take the fuss out of cooking, storing, re-heating, and carrying my meals.

However, I couldn’t find anything that met my expectations and did not cost a small fortune.

“It’s Time To Take Matters Into My Own Hands” I thought.

I was fortunate enough to find a team of passionate product designers, busy entrepreneurs, and foodies who shared my passion, dreams, and laziness.

Together, we create hassle-eliminating, time-saving, and laziness-promoting household products that solve everyday problems without breaking the bank.

Company Introduction

Gooppa is moving the global market through innovative online sales methods, introducing user-focused products such as household goods, kitchenware, and accessories. We will continue to research and develop products for a more comfortable life for consumers. Furthermore, we want to grow into an online-focused distribution platform company with various partners while keeping our customer-centered value under the slogan of “Because you're a part of me.”

Belbei is our own brand for general household goods. We develop and produce most of our daily products, such as cooking utilities, containers, thermal and cooling goods, as well as outdoor and travel items. We are moving around the world with innovative online sales methods. We consider our customers’ “convenience” first, and we want to create a better world through high-quality products that understand and solve the users’ discomfort in everyday life.